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In the middle, there are following steps

Product Design stages

A 5 Stage Process to Better Product Design. At its core, design thinking is a problem-solving methodology that, first and foremost, focuses on the user’s needs rather than the product’s specifications. Teams that fuse design thinking into their design process can develop better, user-centered products


Critical starting point

The first stage of the process is spent getting to know the user and understanding their wants, needs and objectives. This means observing and engaging with people in order to understand them on a psychological and emotional level.

During this phase, the designer seeks to set aside their assumptions and gather real insights about the user. Learn all about key empathy-building methods here.

User interviews

Body & brainstorming

Empathy & customer journey maps

User interviews

Body & brainstorming

Empathy & customer journey maps


Defining the problem

The second stage in the Design Thinking process is dedicated to defining the problem. You’ll gather all of your findings from the empathise phase and start to make sense of them: what difficulties and barriers are your users coming up against?

What patterns do you observe? What is the big user problem that your team needs to solve? By the end of the define phase, you will have a clear problem statement. The key here is to frame the problem in a user-centered way; rather than saying “We need to…”, frame it in terms of your user: “Retirees in the Bay area need…”

Once you’ve formulated the problem into words, you can start to come up with solutions and ideas — which brings us onto stage three.

Data gathering

Product workshop

Data gathering

Product workshop


Solid understanding

it’s time to start working on potential solutions. The third phase in the Design Thinking process is where the creativity happens, and it’s crucial to point out that the ideation stage is a judgement-free zone! Designers will hold ideation sessions in order to come up with as many new angles and ideas as possible.

There are many different types of ideation technique that designers might use, from brainstorming and mindmapping to bodystorming (roleplay scenarios) and provocation — an extreme lateral-thinking technique that gets the designer to challenge established beliefs and explore new options and alternatives.

Towards the end of the ideation phase, you’ll narrow it down to a few ideas with which to move forward. You can learn about all the most important ideation techniques here.







A prototype is basically a scaled-down version of the product which incorporates the potential solutions identified in the previous stages. This step is key in putting each solution to the test and highlighting any constraints and flaws.

Throughout the prototype stage, the proposed solutions may be accepted, improved, redesigned or rejected depending on how they fare in prototype form. You can read all about the prototyping stage of Design Thinking in this in-depth guide.

Design sprints

Design sprints


Build test repeat

After prototyping comes user testing, but it’s important to note that this is rarely the end of the Design Thinking process. In reality, the results of the testing phase will often lead you back to a previous step, providing the insights you need to redefine the original problem statement or to come up with new ideas you hadn’t thought of before. Learn all about user testing in this guide.


This process helped us build great products for our clients

Why clients love building digital
products with The Software House

Amazing people

“The developers on their team are amazing to work with and communicate well.”

Alaa Olabi

Product Owner at Takamol

Pro-active attitude

“Their ability to think beyond the code is amazing.”

Manuel Reinhard

CTO at TicketPark

Ability to scale up easily

"Their ability to scale easily without sacrificing performance or product quality stands out to us."

Rafał Okninski

CTO at Brickvest

Communication skills

"They’re very responsive to any queries and are proactive in suggesting new ways to enhance our cooperation"

Chief Architect


Technical skills

„Their technical skills are rock solid. They make good decisions, and they bring issues to our attention when necessary”

Brandom Masonp

Owner at Torchlight Software

Quality-driven process

"There’s a huge amount of trust we have in their ability to deliver good-quality and reliable code."

Daniel Miles

Development Manager at Smartum


"The took care of everything, from initial analysis to final delivery."

Kamil Smuszkiewicz

VP of e-commerce at Prografix

Analytical thinking

"The team has excellent intuition about how to positively impact users and make our app user-friendly."

Simon Lemonnier

IT Project Manager at Weenect


"They were clearly interested in our long-term success."

Miłosz Baluś

CTO at Synerise


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