A technology partner of a rising pet marketplace ecosystem in Europe
Pet Media Group has embarked on a quest to make their portals more scalable and efficient together with The Software House’s team.
About Pet Media Group
Pet Media Group started as an initiative of two friends who wanted to help animals find homes. It gradually grew into an international network of marketplaces that help users find and buy pets and other animals. They also offer all kinds of animal equipment.
The original purpose of the group has become a corporate responsibility of Pet Media Group today. The company gained over $12 million in investment from Verdane Capital, Back in Black, Otiva Capital, and 183 Invest. They are now on a path to becoming one of the largest companies of its kind in Europe.
Country
Sweden
Industry
Marketplaces
Timeline
02.2020 - Ongoing
Pet Media Group started as an initiative of two friends who wanted to help animals find homes. It gradually grew into an international network of marketplaces that help users find and buy pets and other animals. They also offer all kinds of animal equipment.
The original purpose of the group has become a corporate responsibility of Pet Media Group today. The company gained over $12 million in investment from Verdane Capital, Back in Black, Otiva Capital, and 183 Invest. They are now on a path to becoming one of the largest companies of its kind in Europe.
400,000
horse owners on the Hastnet platform per month
7,000,000+
users of the Pets4Homes marketplace in the UK
2,700+
animals rehomed every day
Business context
Pet Media Group managed to acquire various pet marketplaces in different markets, including the horse-centered Hastnet, Pets4Homes, Annunci Animali and PuppyPlaats. The acquisitions themselves went smoothly, but the portals were independent entities that had to be managed separately. It was far from optimal.
The team behind Pet Media Group sought to build an efficient ecosystem of websites and apps – several brands under one unified platform – in order to make it easier to use and manage.
Not an easy thing to do with a group of big unrelated and well-established portals…
Partnership goal To expand Pet Media group's development team in order to upgrade and ship competitive pet marketplaces.
Before
Pet Media Group stuggled to ensure sufficient performance, efficient management and reliability of various independent pet marketplaces it acquired.
After
With the help of The Software House, the company found a way to transform marketplaces smoothly into efficient web applications that connected to their network.
We formed a full Scrum team that took care of various aspects of the development work for Pet Media Group.
We worked on:
Team formation
To create the web and mobile application that helps Pet Media Group’s grow without sacrificing efficiency and scalability, we enlisted frontend/backend developers, mobile developers, designers and QA engineers.
A team of experts, including 3 QA engineers, 2 Product Designers and a number of frontend/Node developers have been working on the new platform to unify and simplify the management of Pet Media Group’s marketplaces.
At the same time, 3 React Native specialists have been developing the mobile app.
“We regard the TSH team as co-founders in our business. When we started working together, Pet Media Group was a small company of 6 people. In 12 months alone we grew from 6 to 49 people, while our revenues and profits grew multiple times.
The entire team from The Software House has invested an incredible amount of time to truly understand our business, our users and their needs - this is what ultimately has led to the fantastic results we have seen from working together.”
Our partnership
During our long and ongoing cooperation, the TSH team managed to meet all of the client’s requirements, bringing to life a new platform that makes it easy to manage the data from all marketplaces. The editors are also able to use a supporting mobile application.
The development
On our part, we focused on creating a high-performing scalable system with Node, React and React Native that would serve the company for a long time. A big part of this development project was the time-consuming task of migrating data from previous websites.
With that, the company will not become the victim of its own success and continue to operate efficiently with as many as 5 million users visiting each month the Pets4Homes platform alone.
The future
The new web application is already released. We’re still working with the client to polish the details of the mobile application. The project marks an important milestone in the company’s quest to grow internationally ever more thanks to the scalability and performance boost it is expected to provide.
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