Case studies

Synerise’s expanded platform now meets the needs of world-famous brands

The custom features we developed for their business analytics system contributed to Synerise’s growth in B2B clients.

About Synerise

Synerise is a Polish company founded in 2013. It offers a “Growth as a Service” platform, which provides a range of tools for analysing and optimizing a business. Their comprehensive dashboards help with marketing automation, business intelligence and revenue performance management.

Over the years, Synerise managed to develop an impressive portfolio of clients, which includes Microsoft, Carrefour, mBank or PwC.

Country

Poland

Industry

Marketing

Timeline

01.2018 – 03.2020

Synerise is a Polish company founded in 2013. It offers a “Growth as a Service” platform, which provides a range of tools for analysing and optimizing a business. Their comprehensive dashboards help with marketing automation, business intelligence and revenue performance management.

Over the years, Synerise managed to develop an impressive portfolio of clients, which includes Microsoft, Carrefour, mBank or PwC.

300%

growth in client base in 2018

5.0/5.0

project rating on Clutch.co

2018

Microsoft Global Retail Award

The challenge

The platform’s existing and planned features were organized into a variety of dashboards meant for different clients. As the number of big customers grew, Synerise needed help with rapid development of new innovative features.

We were also faced with the important task of implementing a Storybook – an internal tool for all the frontend developers working on Synerise’s marketing dashboards.

Partnership goal To help Synerise innovate quicker by developing new features and organizing existing frontend work

Before

Synerise attracted big clients with its impressive machine learning-driven tools for sales and marketing. But it stuggled to keep up with the pace of development the success caused.

After

With the help of The Software House, the company added a lot of new features and implemented Storybook to improve both pace and consistency of development in the future.

The Software House's developers joined the Synerise team and proved a valuable asset. As a result, our cooperation continued for years to come.

We worked on:

Team formation

In order to work on the frontend development of the Synerise platform, TSH picked some of its best React developers. The project also saw contribution from our QA engineers

A team consisting of at least 3 React frontend developers and 1 QA expert supported Synerise’s efforts at any time.

Synerise

"The knowledge and processes they shared with us during the collaboration made us better. We particularly appreciated that they were assertive when necessary and explained how their recommendations and actions would best meet our needs. They were clearly interested in our long-term success.”

Miłosz Baluś

CTO of Synerise

Our partnership

For Synerise, it was a major decision to expand their platform and to work with The Software House on these improvements. It proved very successful and allowed the company to fully capitalize on its accomplishments in client acquisition.

The development

Our leading JavaScript developers used React library to improve existing dashboards and create new ones, thus adding more features. Now, it’s easier for the clients of Synerise – especially the biggest ones – to personalize their marketing campaigns and gather customer data.

At the same time, our frontend team contributed to the implementation of Storybook as well as established best practices of using it. Storybook is a place where each and every UI component can be found and reused. This solution speeds up the process of further development and, at the same, make sure that the whole interface of the Synerise platform stays consistent and intuitive.

The outcome

Following the project, the enhanced dashboards attracted more clients and Synerise’s solutions are now recognised by world-famous brands such as Microsoft, Carrefour and Oriflame.

Enjoy quick and flexible access to top-of-the-line software developers

Use our 9 years of experience in software development and delivering quality business-oriented products

Work only with scalable technologies

Expect a software solution designed to remain stable, usable, and expandable thanks to last-gen technologies we deploy: microservices, serverless, or cloud computing

+170 professionals available

People with the skill set your project needs are within reach – developers, cloud engineers, DevOps, architects, and product designers

Rated 4.9/5 on Clutch.co

We encourage clients to follow a simple attitude that worked for +160 software projects — everything we build must be of great value to you and your users

"The Software House was proactive and fully engaged with our needs. We felt like we had a true partner throughout the process."

As assured by Synerise’s CTO Miłosz Baluś in his ★5 review.

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