Case study of Synerise
AI-driven marketing dashboards
used by the biggest players
Poland flag Marketing
01 Challenge
Synerise is a “Growth as a Service” platform offering innovative marketing solutions. Their comprehensive tools help in marketing automation, business intelligence and revenue performance management. The Synerise team quickly attracted the attention of big clients but this success also meant that a bunch of new, useful features had to be introduced into the platform.
Scope of work
Web development UX/UI improvements Quality assurance
Synerise benefit system design
02 Solution
The Software House was approached by Synerise and asked for help with the development of their tools. Our leading JavaScript developers used React library to improve existing dashboards and create new ones, thus adding more features. Now, it’s easier for the clients of Synerise – especially the biggest ones – to personalise their marketing campaigns and gather customer data.

We were also faced with the important task of implementing a Storybook – an internal tool for all the frontend developers working on Synerise’s marketing dashboards. Storybook is a place where each and every UI component can be found and reused. This solution speeds up the process of further development and, at the same, make sure that the whole interface of the Synerise platform stays consistent and intuitive.
Synerise benefit system design
Used technologies
JavaScript application case study Node.js application case study React application case study
03 Effect
It was a major and profitable decision for Synerise to expand their platform and to work with The Software House on these improvements. The enhanced dashboards attracted more clients and Synerise’s solutions are now recognised by world-famous brands such as Microsoft, Carrefour and Oriflame. Synerise and The Software House continue their collaboration.
Synerise benefit system case study
300% growth

growth in client base in 2018

5.0 rating
5.0 out of 5.0

project rating on

Microsoft Global Retail Award

Microsoft Global Retail Award

The Software House was proactive and fully engaged with our needs. We felt like we had a true partner throughout the process. The knowledge and processes they shared with us during the collaboration made us better. We particularly appreciated that they were assertive when necessary and explained how their recommendations and actions would best meet our needs. They were clearly interested in our long-term success.

Miłosz Baluś
Miłosz Baluś


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