The Software House team was chosen to rework Reservix's event creation engine and build a CMS that would allow event organizers to generate their own landing pages without technical expertise.
After a record sale of 7.5 million tickets in 2018, Reservix predicted a 20% increase for 2019. User feedback revealed that event organizers were getting stuck trying to create landing pages for their venues—they simply didn't have the technical skills. At the same time, management wanted to expand their ticket sale service to other online ticket distributors, which required a more robust CMS.
Partnership goal:
→ Develop a scalable CMS with automated landing page generation in 4 months to remove technical barriers for event organizers and enable B2B expansion.
Reservix
Reservix is a leading online ticket provider in Germany that sells an average of 20 million tickets per year. The company diversifies sales operations through event organizers' web stores, booking offices, a mobile app, a 24/7 ticket hotline, in-house sales, and 300 POS kiosks across Germany.
INDUSTRY
E-commerce, Events
COUNTRY
Germany
SERVICE PROVIDED
CMS Development, AWS consultancy
Challenge
With a new technology budget for 2019 and a predicted 20% increase in ticket sales, Reservix's product team looked to user feedback to guide their investment decisions. The feedback pointed to a clear problem: event organizers were getting bottlenecked by the need to produce landing pages for their venues without having the necessary technical knowledge.
At the same time, Reservix's management had bigger plans. They wanted to upsell their ticket sale service to other online ticket distributors. But to make that work, they needed a CMS that could support multiple users and use cases - not just their direct customers.
The company needed a software partner who specialized in CMS systems and could lead their development team through this transformation.
The main challenges included:
-> Event organizers lacked the technical knowledge to create required landing pages for their venues
-> The existing system couldn't support the planned B2B expansion to other ticket distributors
-> The platform needed to perform well under heavy traffic with infinite scalability potential
-> The system had to be easy to operate for both Reservix's editors and their customers
-> Reservix needed full-stack developers and a dedicated project manager but didn't have the time to hire them
The company's customers were getting bottlenecked by the need to produce landing pages without the necessary know-how, which limited how quickly events could go live and start selling tickets.
Solution
Expanding Reservix's CMS seemed like the right solution to both challenges - helping event organizers publish faster and making the platform attractive to other ticket distributors.
Reservix's plan required full-stack developers under a dedicated project manager. The Software House filled the talent and knowledge gap in weeks - a process that would have taken the company months to handle on their own. Our developers joined Reservix's ranks under their Product Owner's leadership.
"We achieved what we hoped for with this project. We can sleep well at night because everything just works."
Martin Woywod
Solution Architect at Reservix
Process
Team Composition:
Full-stack developers from The Software House
Dedicated Project Manager from The Software House
Reservix's Product Owner (leadership)
Reservix's internal development team
Technology Stack:
Frontend: React
Backend: Node.js, TypeScript, Elasticsearch
Architecture: Headless CMS, GraphQL
Infrastructure: AWS, Docker, Terraform
Tooling: Lerna (monorepo management)
Development Process:
For four months, the joint team developed a system that performed well under traffic, had infinite scalability potential, and was easy to operate for Reservix's editors and customers.
The client's team came prepared with a new pivot model for the platform and UI designs ready to go. The developers from The Software House handled most of the agile development work, never missing a single deadline.
Two Key Components
The reworked CMS had two essential parts. The first one was a content editor for Reservix's employees and customers who wanted to create a landing page for a concert, a football match, or a meet-up -without needing any coding skills.
The second component was a tagging service that suggests events relevant to the one being browsed by the user. This allowed the platform to upsell naturally by showing related events that might interest the same audience.
Outcome
In just 4 months, Reservix acquired an upgraded CMS with the option of generating landing pages, which aided business growth.
→ Removed technical barriers: Event organizers can now create landing pages for their venues without technical knowledge
→ Enabled B2B expansion: The upgraded CMS positioned Reservix to upsell their ticket sale service to other online ticket distributors
→ Rapid team assembly in weeks, not months
