The Software House was brought in to scale Reservix's live streaming MVP into a production-ready platform capable of handling thousands of concurrent viewers and streamlining event setup for their 7000+ event organizers.
When the pandemic forced event cancellations across Germany in 2020, Reservix built an MVP streaming platform to organize and sell tickets to online events.
The new platform attracted interest, but couldn't scale to handle hundreds of events and thousands of online users simultaneously, which some events could attract.
Partnership goal:
-> To transform Reservix's live streaming MVP into a scalable, automated platform that organizers could use to stream events with minimal setup time.
Reservix
Reservix is a leading online ticket provider in Germany, selling an average of 20 million tickets annually, with over 90,000 events available at a time.
The company distributes tickets through their own platform, event organizers' web stores, booking offices, a mobile app, a 24/7 ticket hotline, and in-house sales.
Founded to simplify ticketing for both venues and audiences, Reservix had built a trusted reputation among them.
INDUSTRY
E-commerce, Events
COUNTRY
Germany
SERVICE PROVIDED
Product development, Team augmentation
Challenge
When COVID hit in 2020, many events using Reservix's ticketing platform were canceled. Organizers who relied on ticket sales suddenly lost their revenue stream.
Reservix responded quickly by building a WordPress-based MVP for live streaming of events. It showed promise in early tests, but wasn't built for production use.
For starters, it couldn't handle the heavy traffic that real events would bring. Some venues expected thousands of viewers per stream.
Creating a single event required hours of navigating through admin interfaces and manual configuration. For a company serving 7000+ organizers, this process wasn’t scalable.
In addition to solving these problems, Reservix aimed to make the platform more engaging, fostering a sense of community among event organizers and visitors.
Reservix partnered with The Software House for over a year on other projects, so their Software Strategist turned to us for expertise in scaling digital products.
Key challenges
The WordPress-based platform couldn't handle traffic from large-scale events
Setting up a single livestream took hours of manual clicking and configuration
There were no interactive features to engage viewers during streams
Manual ticket synchronization created bottlenecks for event organizers
No access control to prevent unauthorized viewing or multi-device streaming
The system wasn't automated enough to serve 7000+ potential users
Reservix needed to launch a production-ready streaming platform quickly, or risk losing clients who were looking for alternative ways to host events during the pandemic.
"It’s very rewarding to see that other people actually understand your requirements. We achieved what we hoped for with this project. We can sleep well at night because everything just works."

Martin Woywod
Solution Architect at Reservix
Solution
Rather than patching the WordPress MVP, we decided to architect a cloud-native AWS solution that could handle unlimited concurrent streams and automate manual work.
We wanted the new platform to deliver three core improvements:
Robust AWS infrastructure utilizing Lambda for seamless streaming at any scale
Automated event creation that reduced setup time from hours to minutes
Amazon Chime integration for interactive chat with animated emojis
To achieve all these objectives, we required a diverse range of tools.
Technologies
Node.js, React, Gatsby, Strapi, AWS Lambda, Amazon Chime, S3, CloudFront, CloudWatch, STS, SES, ECS, Terraform, WebSockets, PostgreSQL, DynamoDB, Redis
Process
We started our involvement in building the live streaming platform by supplementing Reservix's team with our experts:
Team composition
For this project, we assigned:
3 DevOps Engineers
2 Developers
2 Project Managers
1 System Architect
1 QA Engineer
1 Designer
Development
First, we built a React-based frontend panel that, with a single click, enabled the triggering of a sequence of actions, including landing page deployment and status updates. The system could also delete and archive events.
Then, we built two specialized services that eliminated manual work:
Ticket Synchronizer: for pulling admission data directly from Reservix's API, removing manual CSV imports
Event Authenticator: for automatically restricting viewing to one device per user with a valid code, protecting revenue, and preventing unauthorized sharing
Finally, we integrated Amazon Chime for interactive chat with animated emojis, giving Reservix real-time analytics on audience reactions.
The AWS infrastructure we built, utilizing Lambda, ECS, and CloudFront, handled unlimited concurrent streams without any performance issues.
Outcome
Reservix transformed their streaming MVP into a scalable production-ready platform that became their core offering.
→ The platform was used for 200+ large-scale live streams since the May 2021 launch
→ Event creation time dropped from hours to minutes with automated workflows
→ Unlimited concurrent streaming capacity that scales automatically was achieved
