The Software House was brought in to develop and maintain SEO-ready web portals that would attract a lot of organic traffic and help Blue Coin reach its audience with practical financial information.
Blue Coin aimed to make financial information accessible to the general public in Poland through online portals.
To succeed, they needed a technical foundation that could handle growing traffic from search engines while maintaining both fast performance and effective SEO.
Partnership goal:
→ To build and maintain scalable, SEO-optimized web portals that attract organic traffic and grow Blue Coin's audience.
Blue Coin
Blue Coin specializes in personal finances and making practical financial information available to Polish clients. The company operates web portals that provide rankings of the best accounts, deposits, loans, and other banking products, along with educational content on finance.
Founded in 2013 and based in Katowice, Blue Coin has worked with The Software House since 2015 to develop and maintain its flagship products: najlepszekonto.pl and najlepszelokaty.pl.
INDUSTRY
Fintech
COUNTRY
Poland
SERVICE PROVIDED
Product development, Team augmentation
Challenge
Polish financial institutions hold over 500 million euros in total bank assets, with individual clients accounting for the majority of this amount. Many companies strive to help Polish people make informed financial decisions, but achieving this requires strong online visibility in search results.
Blue Coin's strategy relied on content-heavy web portals that would rank well in search engines. This meant every technical decision had to support SEO while handling increasing traffic. The portals needed to load quickly, display correctly for search bots, and scale as the audience grew.
Key challenges
-> Build portals that rank well in search engines from day one
-> Handle growing traffic without performance degradation
-> Make SEO specialists' work as efficient as possible
-> Maintain fast loading times despite content-heavy pages
-> Implement technical SEO features that work for both users and search bots
-> Scale the team flexibly as the project’s needs change
Blue Coin's business model depended on organic search traffic. Without proper technical implementation, even excellent content wouldn't reach the target audience. The portals needed to work flawlessly for both human visitors and search engine crawlers.
Solution
According to the client’s requirements, we designed the architecture specifically to maximize search visibility and performance. We aimed to create portals where SEO is not just an afterthought, but an integral component of the solution.
To that end, we employed various SEO techniques, both basic and advanced, including:
-> Infinite scroll combined with pagination for improved indexing
-> Link juice optimization to strengthen page authority
-> Lazy loading to enhance performance without compromising SEO
-> Noscript tags to ensure search bots could read all content.
The idea was to develop every feature in a way that would make the SEO team's work easier while maintaining a smooth user experience.
Technologies
We used technologies that fit the job and were familiar to the client:
-> Symfony
-> React
-> Bolt CMS
"TSH is a group of friendly and skillful professionals. They can effectively translate demanding business concepts into useful and optimized web content."
Krystian Chlebek
Chief Executive Officer at Blue Coin
Process
Team composition
The composition changed over the years to match Blue Coin's evolving needs. This flexibility enabled the company to scale its resources up or down according to current priorities.
At different times, it included:
-> 2 PHP Developers
-> Frontend Developers
-> QA Specialists
-> Product Designers
-> Project Managers
Development
The work focused on creating web portals that could attract and handle significant organic traffic.
Technical SEO implementation
We combined infinite scroll with pagination, allowing users to browse continuously while search engines could still index individual pages. This balanced user experience with technical SEO requirements.
We optimized the HTML structure to eliminate unnecessary links and enhance the link juice value, thereby increasing the SEO effectiveness of each page.
Lazy loading delayed resource requests until needed, which kept initial page loads fast without sacrificing content visibility to search bots.
Find out more about our SEO work in this project from this SEO for fintech case study.
Content management and scaling
We implemented Bolt CMS to give the content team control over the portals, eliminating the need for developer intervention with every update.
As the portals gained popularity, we shifted our focus to maintenance, optimization, and new features that supported the growing audience and traffic.
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Their SEO-optimized web portals get thousands of views from Google and other search engines on a daily basis
Outcome
Blue Coin built two SEO-ready financial web portals that attract thousands of daily visits, establishing the company as a trusted source for personal finance information in Poland:
→ The portals consistently rank well in search results and generate steady organic traffic
→ The technical foundation scales to handle visitor numbers of up to 6,5 million a year
→ The team structure adapted to changing business needs over 5+ years of partnership
